Executed by Tantacom for LAGOS STATE MINISTRY OF CIVIC ENGAGEMENTMother, Infant & Child Food Campaign

Industry

Health & Wellness

Client

LAGOS STATE MINISTRY OF CIVIC ENGAGEMENT

Execution Date

2020

Client Overview

The Lagos State Ministry of Civic Engagement flagged-off a pilot programme for Mother, Infant and Child, tagged “M.I.C.H”, aimed at providing nutritional foods and supplements for 2,200 indigent pregnant women in 11 Local Governments and Local Council Development Areas across the State in the pilot phase of the scheme.

The Ask

To design and execute a sensitive, large-scale food distribution campaign that supports pregnant women, nursing mothers, and infants across multiple LGAs, ensuring dignity, order, and effective delivery to the most vulnerable communities

Our Solution

Tantacom was engaged to lead the full end-to-end implementation of
the Mother, Infant & Child Food Campaign, focused on:
Creating a seamless community rollout model
Managing physical distribution in collaboration with local authorities
Branding and messaging the campaign to reflect care, safety, and
government responsiveness
Documenting the process and outcomes with visual content and reporting.
Our approach prioritized structure, empathy, and precision, ensuring that every
activation site was optimized for flow, transparency, and citizen experience.

Execution Highlights

• Activations across multiple LGAs simultaneously, with full crowd and logistics
  control.
• Branded canopies, directional signage, and visual identifiers to ensure clarity
  and access.
• Distribution kits tailored for the nutritional needs of pregnant women and
  infants.
• On-ground support teams for each site, working closely with local officials and community leaders.
• Full media documentation, interviews, and post-activation reporting. 

Outcomes

• Over 35,000+ families reached within the first phase
• Commended by state leadership for coordination and sensitivity to
  beneficiaries
• Achieved zero crowd incidents or safety escalations across all locations
• Created a replicable template for targeted welfare campaigns within high
  need groups
• Built public confidence in government care programs