Executed by Tantacom for The Ever Hale Living Company LEver Hale Wellness Expo

Industry

Health

Client

The Ever Hale Living Company Limited

Execution Date

May, 2025

Client Overview

The Ever Hale Living Company Limited is poised to address the critical need for accessible, high-quality health and wellness products in Africa. Starting from Nigeria and expanding our operation and services to the rest of Africa. Our mission is to empower individuals across these nations to lead healthier and more fulfilling lives.

The Ask

The client needed a prestigious, structured competition format that could:

• Spotlight African culinary talent with career opportunities.

• Engage food enthusiasts across digital and live platforms.

• Provide attractive sponsorship assets to global and local brands.

• Position African cuisine on a global stage.

Our Solution

The solution was the creation of EKO FLAVOURS, a flagship culinary competition developed under the Culinara Group to celebrate African cuisine and spotlight emerging talent. Tantacom brought this vision to life by designing a multi-stage contest that combined digital participation with live experiential events.

1) Platform Strategy & Positioning

• Property Definition: A premium, talent-first competition showcasing African gastronomy with credible judging and transparent rules.

• Identity & Narrative: “Celebrate, compete, elevate”  designed as a talent pipeline, not just a show.

• Scalability: Built with a modular format and brand system to allow for city/regional editions and franchising.

2) Competition Architecture (from brief to stage design)

• Preliminaries: Open-access 1-minute video entries; Top 50 selected via digital shortlisting and public voting.

• Quarterfinals: 20 contestants compete in themed cooking tasks tied to African ingredients and techniques.

• Semi-Finals: Top 10 execute complex dishes (technique, timing, and plating tested).

• Grand Finale: Top 5 deliver a complete 3-course menu (starter, main, dessert) under time pressure before judges and audience.

3) Brand System & Creative Direction

• • • Design System: Logo, colorways, typography, stage look, prop styling, and broadcast graphics.

    • Stage & Visual Identity: Integrated African cultural cues with modern design for premium positioning.

    • Consistency: Ensured visual and experiential cohesion across digital platforms, live stages, and branded content.