Let’s make this clear: Events are investments, not expenses.
And like any smart investment, you should expect, and plan for, a return.
At Tantacom, we don’t just create events that “wow.” We engineer experiences that work, for your brand, your audience, and your bottom line.
Here’s how we approach budgeting for impact on every 360° turnkey event we manage.
1. Start with Objectives, Not Aesthetics
Before we touch a naira, we ask:
- What’s the event’s strategic purpose?
- Is the goal visibility? Lead generation? Brand perception? Policy advocacy? Internal alignment?
The answer drives everything — from scale to spend. Without this clarity, even ₦100 million will feel like money wasted.
2. Break the Budget into Value-Driven Buckets
We divide our budgeting into performance-based categories:
- Creative & Experience Design (10–15%)
- Technical & Production Execution (30–40%)
- Venue, Power & Infrastructure (15–20%)
- Guest Engagement & Hospitality (10–15%)
- Marketing, PR & Content Capture (10–15%)
- Contingency & Risk (5–10%)
Each line item is justified with a clear link to brand impact. If it doesn’t add value, it doesn’t make the budget.
3. Use the 3-Tier ROI Model
We help clients evaluate impact in three ways:
- Direct ROI: Leads generated, signups, sales, press mentions
- Brand Equity ROI: Share of voice, sentiment analysis, influencer coverage
- Strategic ROI: Government goodwill, internal morale, new partnerships
This gives leadership clarity that goes beyond “the event was nice.”
4. Control Doesn’t Mean Cutting — It Means Prioritizing
If budget constraints exist (as they often do), we make surgical cuts. Not emotional ones.
We ask:
- What’s mission-critical?
- What can be repurposed?
- What can go digital?
- What can be partnered/sponsored?
Our goal is to preserve experience quality, not dilute it.
5. Plan for Repurposing & Longevity
Every event asset (stage, digital content, visuals, props, panels, sponsor banners) is designed with reusability and post-event life in mind.
This includes:
- Turning footage into micro-content
- Repurposing activations into mall pop-ups
- Using branded merchandise post-event
- Curating highlights into LinkedIn thought leadership
You get more mileage for your spend.
Budgeting isn’t about how much you spend.
It’s about what you spend on, why, and how well it delivers.
At Tantacom, we don’t waste naira, we invest for impact.
