Fashion & Food Only at GROW Nigerian

Executed by Tantacom for SMEDANFashion & Food Only at GROW Nigerian
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Industry

Food and Fashion

Client

SMEDAN

Execution Date

November, 2025

Client Overview

SMEDAN, in partnership with the UNDP, sought to spotlight emerging creative entrepreneurs within Nigeria’s fashion and culinary sectors. Their goal was to create a unified platform where young designers and food artisans could showcase their talent, gain visibility, and engage directly with media, partners, and industry influencers. The organization wanted an experience that felt professional, culturally relevant, and impactful, leveraging the unique spatial layout of the Ecosystem Space and its outdoor deck

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The Ask

SMEDAN and UNDP required a full-scale event concept, operational plan, and execution blueprint for a combined runway showcase and culinary experience. They needed:

A cohesive event identity and moodboard.
A clear event flow integrating fashion, food, and networking.
A functional layout maximizing both indoor and outdoor spaces.
A structured run-of-show for over 100 attendees, vendors, chefs, designers, and models.
Production guidance, stage design, red carpet setup, signage, guest experience mapping, and overall operational strategy.

Our Solution

We developed a comprehensive event framework that delivered structure, clarity, and a signature experience aligned with SMEDAN/UNDP’s goals. The creative direction “Industrial Chic meets Cultural Vibrancy”guided our spatial styling, lighting, and branding approach.

We mapped out a full event flow from load-in to breakdown, ensuring every stakeholder had precise call times and responsibilities. The Ecosystem Space was reimagined into a dynamic fashion runway using a 20×8 ft stage and a 12×20×4 ft cross-runway extension, while the outdoor deck became the culinary hub featuring food trucks, high-top tasting stations, and curated installations like the Gastronomic Gallery and Farm-to-Fork zone.

Operationally, we provided a detailed run-of-show, red carpet setup, safety signage, model transition routes, vendor coordination, and a fully developed guest experience strategy—including networking, media engagement, and entertainment sequencing.

To support decision-making, we offered comparative options for critical elements such as runway design, red carpet host selection, entertainment style, and welcome drink concepts—ensuring the final outcome balanced aesthetics, functionality, and cost-efficiency.

The result was a structured, immersive environment that elevated emerging designers and chefs while delivering a smooth, memorable showcase aligned with SMEDAN and UNDP’s development mission.