Executed by Tantacom for Culinara Group

Eko Flavours Junior

Industry

Agriculture

Client

Culinara Group

July, 2025

Client Overview

Culinara Group is dedicated to celebrating African cuisine and food culture. They approached Tantacom with a vision to create a flagship culinary competition that would discover new talent, showcase African gastronomy, and engage audiences on a large scale.

The Ask

  • Identify and promote culinary talents among Nigerian children.
  • Advocate for healthy nutrition and food system awareness.
  • Foster creativity, teamwork, and confidence among children.
  • Create a multi-platform cultural property that inspires, educates,
    and entertains.
  • Drive policy awareness for Lagos State’s food and education
    systems

Our Solution

Eko Flavours Junior was a flagship initiative of the Culinara Group, designed to discover and nurture young culinary talents across Lagos State. Building on the success of Eko Flavours Season 1, this edition targeted students aged 8–16 in public and private secondary schools across the six educational districts of Lagos State.

The project combined culinary education, youthful creativity, family engagement, and a nationwide media buzz, culminating in a grand finale live cook-off on July 22, 2025.

ko Flavours Junior was more than just a cooking competition; it was an immersive culinary experience designed to nurture young talents, celebrate creativity, and inspire the next generation of chefs.

Here is what defined the inaugural edition:

  • Exciting Culinary Battles: Young culinary prodigies showcased their skills in a series of thrilling cook-offs, pushing their creativity and technique to the limits under expert guidance.

  • Expert-Led Mentorship: Industry professionals, renowned chefs, and nutrition experts mentored participants, offering hands-on training and insights to shape their culinary journeys.

  • A Platform for Brand Visibility: With extensive media coverage, digital engagement, and a strong youth and family demographic, Eko Flavours Junior offered brands an opportunity to connect with a dynamic and engaged audience.

  • Star-Studded Guest Appearances: Influential chefs, celebrities, and food industry leaders graced the stage, adding prestige and inspiration to the competition.

Eko Flavours Junior 2025

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